Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iCrossing is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 126 other categories.

2 iCrossing is leading in Pets & Animals, Construction & Maintenance, Pets, Animal Products & Service and 16 other categories.


1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 127 other countries.

2 iCrossing is leading in Czech Republic, Afghanistan, Andorra, Jersey and 4 other countries.