Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, iCrossing is still behind Effective Measure in all market share segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 115 other categories.

2 iCrossing is leading in Shopping, Search Engine, Publications, Law & Government and 58 other categories.


1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 107 other countries.

2 iCrossing is leading in Bulgaria, Venezuela, Latvia, Dominican Republic and 3 other countries.