Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iCrossing is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 124 other categories.

2 iCrossing is leading in Search Engine, Pets & Animals, Insurance, Pets and 14 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 119 other countries.

2 iCrossing is leading in Czech Republic, Chile, Bahamas, Côte d'Ivoire and 2 other countries.