Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 162 other categories.

2 IgnitionOne is leading in Winter Sports, Car Rentals, Graphics & Multimedia Tools, Food & Grocery Retailers and 4 other categories.

Geography

1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 117 other countries.

2 IgnitionOne is leading in Japan.