Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iGoDigital is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 131 other categories.

2 iGoDigital is leading in Shopping, Clothing, Sports, Accommodation & Hotels and 46 other categories.

Geography

1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 106 other countries.

2 iGoDigital is leading in United States, Australia, Canada, Brazil and 16 other countries.