Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IndexTools is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 148 other categories.

2 IndexTools is leading in Business Services, Conditions & Diseases, Car Rentals, Sports and 18 other categories.


1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 120 other countries.

2 IndexTools is leading in Iceland, Croatia, Virgin Islands Republic, Trinidad and Tobago and 2 other countries.