Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IndexTools is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 147 other categories.

2 IndexTools is leading in Business Services, Office Products, Sports, Car Rentals and 18 other categories.

Geography

1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 110 other countries.

2 IndexTools is leading in Fiji, Cote d Ivoire, Latvia and Trinidad and Tobago.