Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IndexTools is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Sports and 19 other categories.

2 IndexTools is leading in Pets & Animals.

Geography

1 Effective Measure is leading in most countries, including South Africa, Indonesia, United States, Egypt and 102 other countries.

2 IndexTools is leading in Czech Republic, Hungary, Cambodia and Benin.