Market Share by Top Websites

1 Effective Measure is leading in Top 1M Sites and The Entire Web.

2 Monetate is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 140 other categories.

2 Monetate is leading in Shopping, Clothing, Home & Garden, Sports and 23 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 103 other countries.

2 Monetate is leading in United States, United Kingdom, Canada, Ireland and 8 other countries.