Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Monetate is still behind Effective Measure in all market share segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 137 other categories.

2 Monetate is leading in Shopping, Clothing, Home & Garden, Sports and 30 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 108 other countries.

2 Monetate is leading in United States, United Kingdom, Germany, Canada and 11 other countries.