Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, mParticle is still behind Effective Measure in all market share segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 134 other categories.

2 mParticle is leading in Cosmetics, General Merchandise, Credit, Loans & Mortgages, Online and 3 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 115 other countries.

2 mParticle is leading in Canada.