Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, mParticle is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 160 other categories.

2 mParticle is leading in Collecting.


1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 113 other countries.

2 mParticle hasn't got a lead over Effective Measure in any country.