1
mParticle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Effective Measure is clearly lagging behind, losing to mParticle in all segments.
1
Effective Measure has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Community & Society and 9 other categories.
2
mParticle is leading in Sports, Food & Drink, Lifestyle, Finance and 6 other categories.
1
mParticle is leading in most countries, including United States, Canada, United Arab Emirates, United Kingdom and 51 other countries.
2
Effective Measure is leading in South Africa, India, Saudi Arabia, Egypt and 42 other countries.