Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 131 other categories.

2 Effective Measure is leading in People & Society, News & Media, Real Estate, Religion & Spirituality and 51 other categories.


1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 92 other countries.

2 is leading in Ukraine, Russia, Azerbaijan, Belarus and 27 other countries.