Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Nielsen NetRatings in all segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, People & Society and 216 other categories.

2 Effective Measure is leading in Technology News, Animation & Comics, Mobile Developers, Banking and 3 other categories.

Geography

1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Spain and 133 other countries.

2 Effective Measure is leading in Thailand, Indonesia, South Africa, Malaysia and 33 other countries.