Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Opentracker is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 8 other categories.

2 Opentracker is leading in Business & Industry, Shopping, Health, Travel and 8 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, South Africa, Egypt, Malaysia and 65 other countries.

2 Opentracker is leading in United States, United Kingdom, Germany, Russia and 40 other countries.