Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Opentracker is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Opentracker has better usage coverage in more websites categories. Including Shopping, Travel, Finance, Marketing & Advertising and 95 other categories.

2 Effective Measure is leading in People & Society, News & Media, Arts & Entertainment, Business & Industry and 89 other categories.

Geography

1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 83 other countries.

2 Opentracker is leading in United States, United Kingdom, Germany, Canada and 43 other countries.