1
Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Unica is clearly lagging behind, losing to Effective Measure in all segments.
1
Effective Measure has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Community & Society and 14 other categories.
2
Unica is leading in Science & Education, Health, Law & Government, Business & Consumer Services and 2 other categories.
1
Effective Measure is leading in most countries, including South Africa, India, Saudi Arabia, Egypt and 53 other countries.
2
Unica is leading in United States, United Kingdom, Japan, Canada and 29 other countries.