Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 127 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 44 other categories.

Geography

1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 99 other countries.

2 Unica is leading in United States, United Kingdom, Germany, Canada and 16 other countries.