Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 14 other categories.

2 Unica is leading in Autos & Vehicles, Health, Finance, Law & Government and 3 other categories.


1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Egypt and 84 other countries.

2 Unica is leading in United States, Japan, Canada, China and 23 other countries.