Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 127 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 40 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 102 other countries.

2 Unica is leading in United States, Canada, Japan, China and 24 other countries.