Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Visual Revenue is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 127 other categories.

2 Visual Revenue is leading in Sports News, Mental Health, Graphics & Multimedia Tools, Animal Products & Service and one other category.

Geography

1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 108 other countries.

2 Visual Revenue is leading in Poland, Italy, Chile, Macedonia and 2 other countries.