Market Share by Top Websites

1 Effective Measure is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Visual Revenue is leading in Top 10K Sites.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 158 other categories.

2 Visual Revenue is leading in Sports News, Business News, Lottery, Fish & Aquaria and one other category.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 112 other countries.

2 Visual Revenue is leading in Poland, Italy, Germany, Macedonia and 2 other countries.