Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Visual Revenue is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 158 other categories.

2 Visual Revenue is leading in Sports News, Business News, Libraries & Museums, Lottery and 4 other categories.

Geography

1 Effective Measure is leading in most countries, including Singapore, Indonesia, South Africa, Malaysia and 127 other countries.

2 Visual Revenue is leading in Poland, France, Palau, Gabon and 7 other countries.