Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, W3Counter is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Internet & Telecom and 8 other categories.

2 W3Counter is leading in Business & Industry, Shopping, Computer & Electronics, Adult and 8 other categories.


1 W3Counter is leading in most countries, including United States, Brazil, India, Russia and 80 other countries.

2 Effective Measure is leading in Indonesia, South Africa, Malaysia, Egypt and 49 other countries.