Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, W3Counter is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 W3Counter has better usage coverage in more websites categories. Including Shopping, Adult, Career & Education, Health and 139 other categories.

2 Effective Measure is leading in People & Society, News & Media, Arts & Entertainment, Business & Industry and 59 other categories.


1 W3Counter is leading in most countries, including United States, India, Brazil, Russia and 74 other countries.

2 Effective Measure is leading in Thailand, Indonesia, South Africa, Malaysia and 57 other countries.