1
Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Effective Measure in all segments.
1
Effective Measure has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Community & Society and 16 other categories.
2
Yahoo Search Marketing Analytics is leading in E-commerce & Shopping, Heavy Industry & Engineering and Home & Garden.
1
Effective Measure is leading in most countries, including South Africa, India, United States, Saudi Arabia and 68 other countries.
2
Yahoo Search Marketing Analytics is leading in South Korea, Japan, China, Taiwan and 3 other countries.