Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Search Marketing Analytics is still behind Effective Measure in all market share segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 143 other categories.

2 Yahoo Search Marketing Analytics is leading in Financial Management, Home & Garden, Pets & Animals, Jewelry and 16 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 111 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, Korea Republic, Taiwan and Kazakhstan.