Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 154 other categories.

2 Yahoo Search Marketing Analytics is leading in Financial Management, Jewelry, Animal Products & Service, Alternative & Natural Medicine and 9 other categories.

Geography

1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 115 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, Korea Republic, Taiwan, Puerto Rico and one other country.