Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Search Marketing Analytics is still behind Effective Measure in all market share segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 151 other categories.

2 Yahoo Search Marketing Analytics is leading in Financial Management, Sports, Alternative & Natural Medicine, Jewelry and 9 other categories.

Geography

1 Effective Measure is leading in most countries, including Thailand, Indonesia, South Africa, Malaysia and 116 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, Taiwan, Korea Republic, Malta and one other country.