Market Share by Top Websites

1 Etarget is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Etarget in all segments.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, People & Society and 123 other categories.

2 Improve Digital is leading in Games, Clothing, Online, Insurance and 17 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 50 other countries.

2 Etarget is leading in Slovakia, Czech Republic, Hungary, Bulgaria and 43 other countries.