Market Share by Top Websites

1 Etarget is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Improve Digital is leading in Top 100K Sites.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 150 other categories.

2 Improve Digital is leading in Soccer, Newspapers, Fashion & Modeling, Airlines & Airports and 22 other categories.


1 Improve Digital is leading in most countries, including Italy, Norway, Sweden, Netherlands and 46 other countries.

2 Etarget is leading in Hungary, Slovakia, Czech Republic, Bulgaria and 41 other countries.