Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 218 other categories.

2 Etarget is leading in TV & Video, Classifieds, Reference, Dictionaries & Encyclopedias and 4 other categories.


1 AppNexus is leading in most countries, including France, United States, Sweden, United Kingdom and 152 other countries.

2 Etarget is leading in Hungary, Slovakia, Czech Republic, Bulgaria and 8 other countries.