Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Etarget is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, Shopping and 175 other categories.

2 Etarget is leading in Arts & Entertainment, People & Society, Internet & Telecom, TV & Video and 36 other categories.


1 TradeDesk is leading in most countries, including United States, Australia, Germany, United Kingdom and 127 other countries.

2 Etarget is leading in Hungary, Slovakia, Czech Republic, Bulgaria and 12 other countries.