Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Etarget is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Arts & Entertainment and 205 other categories.

2 Etarget is leading in Adult, Movies, Classifieds, Humor and 6 other categories.


1 TradeDesk is leading in most countries, including United States, France, Japan, Germany and 147 other countries.

2 Etarget is leading in Slovakia, Czech Republic, Hungary, Bulgaria and 11 other countries.