Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, News & Media, People & Society and 190 other categories.

2 Etarget is leading in Arts & Entertainment, Internet & Telecom, TV & Video, Movies and 27 other categories.


1 TradeDesk is leading in most countries, including United States, Netherlands, France, Australia and 138 other countries.

2 Etarget is leading in Slovakia, Czech Republic, Hungary, Romania and 27 other countries.