Market Share by Top Websites

1 Etarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TripleLift is clearly lagging behind, losing to Etarget in all segments.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 155 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Home & Garden, Nursery & Playroom and 12 other categories.

Geography

1 Etarget is leading in most countries, including Hungary, Slovakia, Czech Republic, Bulgaria and 58 other countries.

2 TripleLift is leading in United States, Canada, Japan, Mexico and 9 other countries.