Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, News & Media and 178 other categories.

2 Etology is leading in Adult.


1 SMART AdServer is leading in most countries, including Poland, France, Spain, Slovakia and 142 other countries.

2 Etology hasn't got a lead over SMART AdServer in any country.