Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to Sovrn in all segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 222 other categories.

2 Etology is leading in Adult.


1 Sovrn is leading in most countries, including United States, France, Spain, United Kingdom and 165 other countries.

2 Etology is leading in Kazakhstan.