Market Share by Top Websites

1 HOTWords is leading in The Entire Web.

2 ExactTarget is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 92 other categories.

2 ExactTarget is leading in Email, Travel, Finance, Accommodation & Hotels and 87 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Canada and 67 other countries.

2 HOTWords is leading in Brazil, Spain, Mexico, Argentina and 27 other countries.