Market Share by Top Websites

1 HOTWords is leading in The Entire Web.

2 ExactTarget is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Email, Travel, Finance, Accommodation & Hotels and 92 other categories.

2 HOTWords is leading in People & Society, Arts & Entertainment, News & Media, Business & Industry and 88 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 66 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Argentina and 35 other countries.