Market Share by Top Websites

1 HOTWords is leading in Top 1M Sites and The Entire Web.

2 ExactTarget is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Email, Travel, Finance, Accommodation & Hotels and 89 other categories.

2 HOTWords is leading in People & Society, Arts & Entertainment, News & Media, Business & Industry and 89 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 71 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Colombia and 29 other countries.