Market Share by Top Websites

1 ExoClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to ExoClick in all segments.

Websites Categories

1 ExoClick has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, People & Society, Internet & Telecom and 170 other categories.

2 Improve Digital is leading in Publishing & Printing, Tennis, Libraries & Museums, Earth Sciences and 6 other categories.

Geography

1 ExoClick is leading in most countries, including United States, Germany, Turkey, Brazil and 166 other countries.

2 Improve Digital is leading in Sweden and Myanmar.