Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExoClick is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 204 other categories.

2 ExoClick is leading in Adult, Computer & Electronics, Software, Movies and 17 other categories.


1 ExoClick is leading in most countries, including United States, Germany, Turkey, United Kingdom and 119 other countries.

2 AppNexus is leading in France, Sweden, Belgium, Canada and 54 other countries.