Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExoClick is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 230 other categories.

2 ExoClick is leading in Adult, File Sharing, Gay, Lesbian, & Bisexual and Nudism.

Geography

1 AppNexus is leading in most countries, including United States, France, India, United Kingdom and 162 other countries.

2 ExoClick is leading in Germany, Turkey, Brazil, Russia and 23 other countries.