Market Share by Top Websites

1 Eyeota is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Improve Digital is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, Sports, Lifestyle, Travel & Tourism and 9 other categories.

2 Eyeota is leading in Games, Arts & Entertainment, Computers Electronics & Technology, Adult and 7 other categories.

Geography

1 Eyeota is leading in most countries, including United States, China, Indonesia, Brazil and 140 other countries.

2 Improve Digital is leading in Taiwan, Netherlands, Uzbekistan, New Caledonia and 7 other countries.