Market Share by Top Websites

1 Eyeota is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Eyeota in all segments.

Websites Categories

1 Eyeota has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 228 other categories.

2 Improve Digital is leading in Horses and Crime & Prosecution.

Geography

1 Eyeota is leading in most countries, including Brazil, Indonesia, Spain, India and 206 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Niue, Guinea and one other country.