Market Share by Top Websites

1 Eyeota is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Plista is clearly lagging behind, losing to Eyeota in all segments.

Websites Categories

1 Eyeota has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 201 other categories.

2 Plista is leading in Newspapers, Automotive News, Rugby, Child Health and 2 other categories.


1 Eyeota is leading in most countries, including Indonesia, United States, Brazil, Turkey and 158 other countries.

2 Plista is leading in Germany, Poland, Netherlands, Austria and 3 other countries.