Market Share by Top Websites

1 Gemius is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kenshoo is clearly lagging behind, losing to Gemius in all segments.

Websites Categories

1 Gemius has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 190 other categories.

2 Kenshoo is leading in Car Buying, Automotive Industry, Home & Garden, Insurance and 27 other categories.

Geography

1 Gemius is leading in most countries, including Poland, Hungary, Czech Republic, Turkey and 123 other countries.

2 Kenshoo is leading in United States, Norway, Brazil, India and 31 other countries.