Market Share by Top Websites

1 Gemius is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Gemius in all segments.

Websites Categories

1 Gemius has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 221 other categories.

2 Unica is leading in Car Buying, Gifts and Interior Decor.


1 Gemius is leading in most countries, including Poland, Czech Republic, Hungary, Turkey and 148 other countries.

2 Unica is leading in United States, Malawi, Ghana, Lao and one other country.