Market Share by Top Websites

1 Google Ads Advertiser is leading in Top 1M Sites and The Entire Web.

2 Lijit is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Google Ads Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Business & Consumer Services, Vehicles and 12 other categories.

2 Lijit is leading in Arts & Entertainment, Games, News & Media, Community & Society and 4 other categories.

Geography

1 Google Ads Advertiser is leading in most countries, including United States, Japan, United Kingdom, Brazil and 156 other countries.

2 Lijit is leading in Taiwan, Bosnia and Herzegovina, Algeria, Syrian Arab Republic and 2 other countries.