Google Adsense
trend
3,615,376 websites

Google Adsense is free to use

http://www.google.com/adsense

AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate rev...

VS

PubMatic
trend
968,079 websites

PubMatic is free to use

http://www.pubmatic.com

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-ti...

Market Share by Top Websites

1 Google Adsense is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PubMatic is still behind Google Adsense in all market share segments.

Websites Categories

1 Google Adsense has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, News & Media and 20 other categories.

2 PubMatic hasn't got a lead over Google Adsense in any websites category.

Geography

1 Google Adsense is leading in most countries, including United States, Japan, Russia, India and 158 other countries.

2 PubMatic hasn't got a lead over Google Adsense in any country.