Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 212 other categories.

2 Improve Digital is leading in Associations, Horses and Child Health.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 121 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Iran and 5 other countries.