Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 110 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Health, Finance, Accommodation & Hotels and 38 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, France, Brazil, United Kingdom and 85 other countries.

2 Microsoft adCenter Conversion is leading in Kenya, Armenia, Oman and Zimbabwe.