Market Share by Top Websites

1 NetAffiliation is leading in Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 143 other categories.

2 Integral Ad Science is leading in Energy, Fashion & Modeling, Car Buying, Magazines & E-Zines and 23 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Russia, Canada and 51 other countries.

2 NetAffiliation is leading in France, Portugal, Brazil, Spain and 47 other countries.