Market Share by Top Websites

1 NetAffiliation is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 161 other categories.

2 Integral Ad Science is leading in Energy, Computer Security, Basketball, Universities & Colleges and 13 other categories.

Geography

1 NetAffiliation is leading in most countries, including France, Brazil, Portugal, Spain and 72 other countries.

2 Integral Ad Science is leading in United States, Canada, Russia, Japan and 30 other countries.