Market Share by Top Websites

1 NetAffiliation is leading in Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 160 other categories.

2 Integral Ad Science is leading in Energy, Magazines & E-Zines, Fashion & Modeling, Basketball and 18 other categories.

Geography

1 NetAffiliation is leading in most countries, including France, Brazil, Portugal, Spain and 68 other countries.

2 Integral Ad Science is leading in United States, United Kingdom, Canada, India and 30 other countries.