Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Internet & Telecom and 203 other categories.

2 Integral Ad Science is leading in Programming, Energy, Computer Hardware, Basketball and 5 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Italy, Great Britain and 161 other countries.

2 Integral Ad Science is leading in Taiwan, Montenegro, Hong Kong, Cocos Islands and 6 other countries.