Integral Ad Science
34,433 websites

Integral Ad Science is free to use

http://integralads.com

Platform for the buying and selling of quality digital media. Previously known as Ad Safe.

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Nielsen Display Ads
19,409 websites

Nielsen Display Ads is free to use

http://exelate.com

eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and...

Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Sports and 10 other categories.

2 Nielsen Display Ads is leading in Food & Drink, Home & Garden, Hobbies & Leisure, Lifestyle and 6 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, Philippines and 137 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Hong Kong, Israel and 12 other countries.