Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 92 other categories.
OMG is leading in Shopping, Coupons, Travel, Internet & Telecom and 44 other categories.
Integral Ad Science is leading in most countries, including United States, Germany, United Kingdom, Spain and 72 other countries.
OMG is leading in India, Singapore, Bangladesh, United Arab Emirates and 7 other countries.