Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Sports and 87 other categories.
OMG is leading in Shopping, Coupons, Business & Industry, Travel and 52 other categories.
Integral Ad Science is leading in most countries, including United States, United Kingdom, Germany, France and 49 other countries.
OMG is leading in India, Singapore, Turkey, Ukraine and 11 other countries.