Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 86 other categories.
OMG is leading in Shopping, Coupons, Business & Industry, Travel and 53 other categories.
Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 62 other countries.
OMG is leading in India, Singapore, Malaysia, Pakistan and 11 other countries.