Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 91 other categories.
OMG is leading in Shopping, Coupons, Travel, Business & Industry and 45 other categories.
Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 68 other countries.
OMG is leading in India, Pakistan, Singapore, Viet Nam and 8 other countries.