Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 104 other categories.
OMG is leading in Shopping, Coupons, Travel, Internet & Telecom and 37 other categories.
Integral Ad Science is leading in most countries, including United States, France, Brazil, United Kingdom and 80 other countries.
OMG is leading in India, Guatemala, Jamaica, Lithuania and 3 other countries.