Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimatic is still behind Integral Ad Science in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 129 other categories.

2 Optimatic is leading in Online, Products & Shopping, Gambling and Financial Management.

Geography

1 Integral Ad Science is leading in most countries, including United States, Taiwan, France, United Kingdom and 74 other countries.

2 Optimatic is leading in Algeria, Venezuela and Mozambique.