Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 118 other categories.

2 Optimatic is leading in Online and Financial Management.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 63 other countries.

2 Optimatic is leading in Israel, Algeria, Georgia, Palestinian and 4 other countries.