Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimatic is still behind Integral Ad Science in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 124 other categories.

2 Optimatic is leading in Online, Gambling and Products & Shopping.

Geography

1 Integral Ad Science is leading in most countries, including United States, Taiwan, Great Britain, Italy and 91 other countries.

2 Optimatic is leading in Venezuela, Libya, Bangladesh, Panama and one other country.