Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Integral Ad Science is still behind Platform161 in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 85 other categories.

2 Platform161 is leading in Business & Industry, Shopping, Marketing & Advertising, Internet & Telecom and 45 other categories.


1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 63 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Belgium and 9 other countries.