Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Sports and 90 other categories.
Platform161 is leading in Business & Industry, Shopping, Travel, Real Estate and 40 other categories.
Integral Ad Science is leading in most countries, including United States, Germany, United Kingdom, Spain and 71 other countries.
Platform161 is leading in Netherlands, Sweden, Turkey, Belgium and 6 other countries.