Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 81 other categories.

2 Platform161 is leading in Business & Industry, Shopping, Marketing & Advertising, Internet & Telecom and 66 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, United Kingdom, Taiwan and 62 other countries.

2 Platform161 is leading in Netherlands, Sweden, Germany, Spain and 23 other countries.