Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 81 other categories.
Platform161 is leading in Business & Industry, Shopping, Marketing & Advertising, Internet & Telecom and 51 other categories.
Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 58 other countries.
Platform161 is leading in Netherlands, Sweden, Spain, Turkey and 12 other countries.