Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 104 other categories.
Platform161 is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 38 other categories.
Integral Ad Science is leading in most countries, including United States, France, Brazil, United Kingdom and 77 other countries.
Platform161 is leading in Netherlands, Sweden, Turkey, Belgium and 6 other countries.