Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PocketCents is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 104 other categories.

2 PocketCents is leading in Internet & Telecom, Software, Marketing & Advertising, Games and 20 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Germany, France and 57 other countries.

2 PocketCents is leading in Egypt, Nigeria, Togo, Saudi Arabia and 2 other countries.