Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PocketCents is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 114 other categories.

2 PocketCents is leading in Internet & Telecom, Marketing & Advertising, Games, Movies and 17 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, United Kingdom, Taiwan and 73 other countries.

2 PocketCents is leading in India, Israel, Hungary, United Arab Emirates and 4 other countries.