Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 80 other categories.
PointRoll is leading in People & Society, Business & Industry, Health, Shopping and 52 other categories.
Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 70 other countries.
PointRoll is leading in Viet Nam, Bangladesh and Tanzania.