Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 89 other categories.
PointRoll is leading in People & Society, Business & Industry, Health, Shopping and 48 other categories.
Integral Ad Science is leading in most countries, including United States, Taiwan, United Kingdom, Italy and 81 other countries.
PointRoll is leading in India, Israel, Singapore, United Arab Emirates and 11 other countries.