Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Internet & Telecom and 87 other categories.
Integral Ad Science is leading in News & Media, Arts & Entertainment, Computer & Electronics, Technology News and 60 other categories.
Integral Ad Science is leading in most countries, including United States, Taiwan, Italy, France and 58 other countries.
Specific Media is leading in Great Britain, Denmark, Spain, India and 41 other countries.