Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 93 other categories.
Integral Ad Science is leading in News & Media, Technology News, Sports, Music & Audio and 59 other categories.
Integral Ad Science is leading in most countries, including United States, Canada, France, Germany and 43 other countries.
Specific Media is leading in United Kingdom, Denmark, Spain, Norway and 29 other countries.