Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 91 other categories.
Integral Ad Science is leading in News & Media, Technology News, Music & Audio, Games and 57 other categories.
Integral Ad Science is leading in most countries, including United States, France, Canada, Germany and 46 other countries.
Specific Media is leading in United Kingdom, Denmark, India, Norway and 19 other countries.