Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Computer & Electronics and 87 other categories.
Integral Ad Science is leading in Arts & Entertainment, News & Media, Music & Audio, Technology News and 62 other categories.
Integral Ad Science is leading in most countries, including United States, Taiwan, France, Canada and 55 other countries.
Specific Media is leading in United Kingdom, Denmark, Spain, Norway and 25 other countries.