Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Computer & Electronics and 84 other categories.
Integral Ad Science is leading in News & Media, Arts & Entertainment, Sports, Music & Audio and 58 other categories.
Integral Ad Science is leading in most countries, including United States, Germany, Spain, Mexico and 61 other countries.
Specific Media is leading in United Kingdom, Denmark, Norway, Sweden and 17 other countries.