Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Sports, Music & Audio and 72 other categories.
Specific Media is leading in People & Society, Business & Industry, Shopping, Computer & Electronics and 67 other categories.
Integral Ad Science is leading in most countries, including United States, France, Brazil, Canada and 67 other countries.
Specific Media is leading in United Kingdom, Denmark, Norway, Sweden and 12 other countries.