Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Computer & Electronics and 88 other categories.
Integral Ad Science is leading in News & Media, Arts & Entertainment, Technology News, Music & Audio and 57 other categories.
Integral Ad Science is leading in most countries, including United States, France, Canada, Brazil and 60 other countries.
Specific Media is leading in United Kingdom, Denmark, Norway, Sweden and 21 other countries.