Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Internet & Telecom, Sports and 72 other categories.

2 SpecificClick is leading in People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 69 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, United Kingdom, France and 70 other countries.

2 SpecificClick is leading in Norway, Brazil, India, Portugal and 25 other countries.