Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 80 other categories.
Integral Ad Science is leading in News & Media, Computer & Electronics, Software, Technology News and 57 other categories.
Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, Brazil and 63 other countries.
SpecificClick is leading in Indonesia, Norway, Denmark, South Africa and 11 other countries.