Market Share by Top Websites

1 Integral Ad Science is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Spongecell is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 116 other categories.

2 Spongecell is leading in Online Marketing, Mental Health, Banking, Pets and 9 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 72 other countries.

2 Spongecell is leading in Luxembourg and Malta.