Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind TradeTracker in all market share segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Travel and 171 other categories.

2 Integral Ad Science is leading in Technology News, Energy, Newspapers, Basketball and 14 other categories.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Finland, Hungary, Belgium and 73 other countries.

2 Integral Ad Science is leading in United States, Canada, Brazil, India and 24 other countries.