Market Share by Top Websites

1 TradeTracker is leading in Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 171 other categories.

2 Integral Ad Science is leading in Energy, Newspapers, Basketball, Sports News and 15 other categories.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Hungary, Finland, Belgium and 55 other countries.

2 Integral Ad Science is leading in United States, Brazil, Canada, Japan and 38 other countries.