Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind TripleLift in all market share segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Sports and 94 other categories.

2 Integral Ad Science is leading in News & Media, Computer & Electronics, Internet & Telecom, Technology News and 55 other categories.


1 Integral Ad Science is leading in most countries, including Taiwan, Great Britain, Italy, France and 76 other countries.

2 TripleLift is leading in United States, Australia, Colombia, Tokelau and 17 other countries.