Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 163 other categories.

2 Integral Ad Science is leading in Technology News, Energy, Newspapers, Programming and 12 other categories.

Geography

1 Turn is leading in most countries, including United States, France, United Kingdom, Japan and 110 other countries.

2 Integral Ad Science is leading in Czech Republic, Sri Lanka, Myanmar, Burundi and 3 other countries.