Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Turn in all market share segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 161 other categories.

2 Integral Ad Science is leading in Technology News, Energy, Newspapers, Humor and 20 other categories.


1 Turn is leading in most countries, including United States, United Kingdom, Japan, Italy and 85 other countries.

2 Integral Ad Science is leading in Mexico, Venezuela, Colombia, Greece and 16 other countries.