Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 165 other categories.

2 Integral Ad Science is leading in Technology News, Energy, Newspapers, Basketball and 11 other categories.

Geography

1 Turn is leading in most countries, including United States, United Kingdom, Japan, France and 121 other countries.

2 Integral Ad Science is leading in Croatia, Kenya, Gabon and Mauritania.