Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Turn in all market share segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 176 other categories.

2 Integral Ad Science is leading in News & Media, Technology News, Programming, Newspapers and 13 other categories.


1 Turn is leading in most countries, including United States, France, United Kingdom, Brazil and 107 other countries.

2 Integral Ad Science is leading in Taiwan, Czech Republic, Pakistan, El Salvador and 9 other countries.