Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Integral Ad Science is still behind Underdog Media in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 97 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, Technology News, Internet & Telecom and 26 other categories.


1 Integral Ad Science is leading in most countries, including United Kingdom, Canada, France, Poland and 51 other countries.

2 Underdog Media is leading in United States, Argentina, Indonesia, Romania and 16 other countries.