Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 103 other categories.

2 Undertone Networks is leading in Religion & Spirituality, Career & Education, Marketing & Advertising, Basketball and 22 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Czech Republic, France, Taiwan and 74 other countries.

2 Undertone Networks is leading in Ghana, Malta, United Arab Emirates and Uruguay.