Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites and Top 100K Sites.

2 Despite its recent growth, Integral Ad Science is still behind Yieldlab in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 95 other categories.

2 Yieldlab is leading in Shopping, Marketing & Advertising, Soccer, Pets & Animals and 34 other categories.


1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 60 other countries.

2 Yieldlab is leading in Germany, Austria, Switzerland, Myanmar and 13 other countries.