Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Business & Industry, Computer & Electronics, Internet & Telecom and 106 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 18 other categories.
Integral Ad Science is leading in most countries, including United States, Taiwan, United Kingdom, Italy and 71 other countries.
zapunited is leading in India, Germany, Mexico, Australia and 15 other countries.