Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Business & Industry, Internet & Telecom, Shopping and 119 other categories.

2 zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 10 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, France, Brazil, United Kingdom and 83 other countries.

2 zapunited is leading in United Arab Emirates, Jamaica, Iceland, Ghana and one other country.