Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mediaplex is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 181 other categories.

2 Mediaplex is leading in Computer & Electronics, Software, Online, Technology News and 40 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, Russia, United Kingdom and 143 other countries.

2 Mediaplex is leading in Australia, China, Jamaica, Ghana and 21 other countries.