Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Mediaplex is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 165 other categories.

2 Mediaplex is leading in People & Society, News & Media, Computer & Electronics, Games and 52 other categories.


1 IVW is leading in most countries, including Germany, United States, United Kingdom, Russia and 129 other countries.

2 Mediaplex is leading in Australia, Italy, Pakistan, Ghana and 19 other countries.