Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Mediaplex is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 171 other categories.

2 Mediaplex is leading in People & Society, Computer & Electronics, Games, Software and 46 other categories.


1 IVW is leading in most countries, including United States, Germany, United Kingdom, Russia and 129 other countries.

2 Mediaplex is leading in India, Australia, Italy, Indonesia and 16 other countries.