Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 201 other categories.

2 Lijit is leading in Cooking & Recipes, Visual Arts & Design, Crafts, Magazines & E-Zines and 8 other categories.


1 Mediaplex is leading in most countries, including United States, United Kingdom, Germany, France and 122 other countries.

2 Lijit is leading in Kenya, Costa Rica, Oman, Barbados and 2 other countries.