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LinkedIn Advertiser is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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Twitter Advertiser is leading in Top 10K Sites.
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LinkedIn Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Science & Education, Finance and 10 other categories.
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Twitter Advertiser is leading in Arts & Entertainment, Games, Lifestyle, Food & Drink and 6 other categories.
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LinkedIn Advertiser is leading in most countries, including United States, United Kingdom, India, Canada and 153 other countries.
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Twitter Advertiser is leading in Japan, South Korea, Saudi Arabia, Taiwan and 3 other countries.